8% were unconfortable with the checkout process. Review the logic following an offline ordering flow
8% were unconfortable with the checkout process. Review the logic following an offline ordering flow
Illustration from the following post: Shopping Cart Improvement Study: Enhanced checkout flow & increasing the throughput of transactions.
Offline processes follow a logical order: users select a product, bring it to a register, and pay for it. Axance reported that asking for the invoice address before the delivery address confuses users who are most concerned that the product gets to the right address.
Also, some sites still ask for credit card information before showing the final price, like Digital River’s Sign in/billing/Payment page which asks for credit card details during site registration. The result is confusion and skepticism that can turn customers who would otherwise be Bookers into Lookers.
Image by Matthieu Dejardins, eCommerce Activist
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